Digital Analyst

Job Title: Digital Analyst
Department: Actuarial
Reports: Advancing Analytics Manager
Location: Blanchardstown


Job Summary

This team-member will be passionate about driving higher revenues to our digital channel by identifying optimization opportunities with the Digital team that improve customer journeys and increase website and mobile conversion. The role is also responsible for maintaining and enhancing a suite of Digital Analytics reports and providing ongoing tactical and strategic insight on product performance for this critical sales channel.


Key Tasks & Responsibilities

  • Produce daily and weekly reports to monitor traffic, on-site conversion, back office conversion and product performance
  • Drive an analytic approach to site conversion
  • Develop insight and understanding into what our customers want and need in the online journey
  • Create/maintain events and dashboards to monitor performance of individual campaigns and complete subsequent analysis
  • Provide analytics techniques and insights to improve product performance online
  • Manage the creation and implementation of UTM tagging for digital marketing campaigns
  • Assist in ensuring accurate tracking of all analytics data by implementing correct tagging of all pages
  • Work with our online marketing agency to track and improve performance of all of our campaigns
  • Track our SEO performance and manage the implementation of changes
  • Work with marketing teams to improve the effectiveness of email, PPC, SEO and Display campaigns
  • Provide analysis and/or develop models to improve sales forecast performance based on marketing spend, traffic company goals, or other key factors
  • Assist in evaluating and recommending digital marketing/analytics tools and products
  • Maintenance of Analytics Goals, Filters and Segments across a number of Analytics views



  • Have attained a relevant degree or MSc and 2 years relevant experience in similar industry role


Experience & Knowledge


  • 2+ years online expertise ideally in ecommerce or conversion focused sites
  • 2+ years experience in web, mobile and social marketing analytics required
  • Experience in managing and reporting on Google AdWords/Social/Display advertising campaigns
  • Be extremely proficient with the metrics, reports, and capabilities in Google Analytics to provide greater insight on digital sales performance
  • Deep understanding of web principles usability, customer experience, digital marketing, social networking, information architecture
  • Proficiency in MS Office products (e.g. Word, Excel, PowerPoint)
  • Knowledge of Web Stack (HTML, CSS, and JavaScript)
  • Experience of working collaboratively within a team to achieve a specific result
  • Experience of communication of technical subjects to a non-technical audience
  • Must be committed to self-development and enthusiastic about acquiring new skills


  • Experience in implementing JavaScript tagging onsite and via tag manager to ensure accurate analytics data
  • Experience with a site optimization tool (e.g. Adobe Target, Maxymiser, etc.)
  • Experience working with data visualisation software a major plus
  • Basic knowledge and querying capabilities in SQL



  • Highly motivated to produce timely, insightful deliverables
  • Ability to clearly communicate insights to both technical and non-technical audiences
  • Ability to promote ideas/solutions with confidence, credibility and sound business rationale
  • Good communication and presentation skills
  • Ability to work in a fast paced environment, multitasking, and meeting multiple deadlines
  • Ability to adapt to evolving techniques and changing business challenges
  • Good interpersonal skills to work closely with other individuals/teams to achieve goals
  • Seeks to maximise the benefits of a collaborative, team-focussed organisation
  • High attention to detail and accuracy
  • Demonstrable planning and organisational skills
  • Ability to find creative solutions to problems
  • Perform data preparation steps, including extraction of target data from multiple databases, integration of multiple datasets, and quality control checks
  • Experience with automating processes
  • Actively utilise data quality and data preparation best practices
  • Ability to work through challenges with data sets and identify potential proxy solutions


Liberty Insurance is an Equal Opportunity Employer.


If you would like to apply for any of the above positions please submit your CV to

Alternatively, if you require further information on this vacancy, please contact our
Human Resources Department on +353 (0)1 553 4060.