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Digital Communications and Social Media Specialist

Job Title:

Digital Communications and Social Media Specialist

Division:

Digital Marketing

Location:

Dublin

Reports to:

Head of Digital / Manager Communications & SSMM

Job summary

Responsible for the management of digital communication to customers and prospective customers as well as the management of social media activities of Liberty Insurance Ireland.

Key Tasks & Responsibilities

  • Deliver email communications for customer lifecycle and ad-hoc campaigns
  • Manage vendors to reduce cost and optimise productivity
  • Design and deliver SMS communications and campaigns to increase sales and renewals
  • Introduce new communication streams to engage customers and increase customer lifetime value
  • Support Social Media strategy and delivery in Ireland and align with communications plans using integrated marketing communications

Qualifications

Business-related 3rd level qualification ideally in a Digital Marketing discipline or equivalent relevant experience

Knowledge & Experience

  • Minimum 3 years experience in similar positions
  • Experience developing business strategies, propositions and seeing these through to the delivery of actionable results.
  • Results orientated with a track record of consistently delivering agreed objectives
  • Knowledge of digital communications tools and best practice with experience in implementation and process definition
  • Strong relationship building skills and a willingness to network and cultivate relationships with new and prospective customers for the benefit of the business
  • Understanding of the insurance industry, financial services or other regulated industry an advantage, including external influences and internal functions
  • Demonstrate an ability to work as part of a team and with numerous parties in order to achieve intended results.
  • Experience in emailing tools
  • Planning capacity

Competencies

  • Excellent communication, negotiation and relationship building skills; ability to work closely with other individuals / teams to achieve goals
  • Demonstrate a logical, methodical and systematic approach to work
  • Acts with integrity, confidence and accountability at all times
  • Ability to adapt to evolving techniques and changing business challenges
  • Ability to find creative solutions to problems
  • Highly motivated to deliver consistent high performance
  • Seeks to maximise the benefits of a team focussed organisation and supports collaboration
  • Able to collect, analyse and challenge technical information

If you would like to apply for any of the above positions please submit your CV to recruit@libertyinsurance.ie

Alternatively, if you require further information on this vacancy, please contact our
Human Resources Department on +353 (0)1 553 4060.