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Digital Communications and Social Media Specialist

Job Title:

Digital Communications and Social Media Specialist


Digital Marketing



Reports to:

Head of Digital / Manager Communications & SSMM

Job summary

Responsible for the management of digital communication to customers and prospective customers as well as the management of social media activities of Liberty Insurance Ireland.

Key Tasks & Responsibilities

  • Deliver email communications for customer lifecycle and ad-hoc campaigns
  • Manage vendors to reduce cost and optimise productivity
  • Design and deliver SMS communications and campaigns to increase sales and renewals
  • Introduce new communication streams to engage customers and increase customer lifetime value
  • Support Social Media strategy and delivery in Ireland and align with communications plans using integrated marketing communications


Business-related 3rd level qualification ideally in a Digital Marketing discipline or equivalent relevant experience

Knowledge & Experience

  • Minimum 3 years experience in similar positions
  • Experience developing business strategies, propositions and seeing these through to the delivery of actionable results.
  • Results orientated with a track record of consistently delivering agreed objectives
  • Knowledge of digital communications tools and best practice with experience in implementation and process definition
  • Strong relationship building skills and a willingness to network and cultivate relationships with new and prospective customers for the benefit of the business
  • Understanding of the insurance industry, financial services or other regulated industry an advantage, including external influences and internal functions
  • Demonstrate an ability to work as part of a team and with numerous parties in order to achieve intended results.
  • Experience in emailing tools
  • Planning capacity


  • Excellent communication, negotiation and relationship building skills; ability to work closely with other individuals / teams to achieve goals
  • Demonstrate a logical, methodical and systematic approach to work
  • Acts with integrity, confidence and accountability at all times
  • Ability to adapt to evolving techniques and changing business challenges
  • Ability to find creative solutions to problems
  • Highly motivated to deliver consistent high performance
  • Seeks to maximise the benefits of a team focussed organisation and supports collaboration
  • Able to collect, analyse and challenge technical information

If you would like to apply for any of the above positions please submit your CV to

Alternatively, if you require further information on this vacancy, please contact our
Human Resources Department on +353 (0)1 553 4060.