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WEM Web & SEO PO

Job Title: WEM Web & SEO PO

Division: Strategy & Transformation

Reports to: WEM Digital Marketing Manager

Location: Digital Working Model (primarily remote working with option of spending 2 days per week in office location – Dublin or Cavan)

 

Key Tasks & Responsibilities

  • Agency & Stakeholder Management.
  • Identify and prioritise opportunities that will drive technical performance for SEO based on potential impact and uplift.
  • Measure and report on changes (content & technical), their impact, competitor activities and general trends across all 3 countries and specific sub-brands in order to guarantee alignment with strategy, digital marketing and brand positioning.
  • Work towards yearly/quarterly/monthly targets.
  • Utilise and help improve proprietary and third-party analytics.
  • Champion SEO across the other business units.
  • Implement and be the guardian of the SEO strategy between the several stakeholders.
  • Receive all different needs and improvements from business units POs and guarantee a unique and single point of view, managing and prioritizing them according to business needs and strategy.
  • Manage implementation of initiatives/needs through IT/developers/vendors to guarantee deliverables on time and on budget.
  • SEO focused, guaranteeing that all implementation supports SEO’s best practices and strategy.
  • Ensure and support the initiatives that drive organizational effectiveness, during business planning and/or when solving business issues.

Qualifications

  • University Degree preferably in Computer Science Engineer, Industrial Engineer or similar Engineer.
  • Strong websites project management knowledge with a minimum experience of 5 years in similar positions.
  • Strong SEO knowledge with a minimum experience of 2 years in similar positions.

Knowledge & Experience

  • Experience working in or with a dedicated SEO agency.
  • Strong experience on websites management and in IT development projects, preference with agile methodologies.
  • Strong experience in applying SEO tactics and strategic solutions.
  • Product Owner Certification is a plus.
  • Customer experience oriented guaranteeing the best experience to convert customers to specific objectives.
  • Results and analytical orientated with a good understanding of funnel metrics and a track record of consistently delivering to agreed objectives.
  • Ability to test data integrity, and link data back to customer behaviour.
  • Strong relationship building skills and a willingness to network and cultivate relationships with new and prospective customers for the benefit of the business.
  • Demonstrate an ability to work as part of a team and with numerous other parties to achieve intended results.

Competencies

  • Excellent communication, negotiation and relationship building skills.
  • Ability to work closely with other individuals / teams to achieve goals.
  • Demonstrate a logical, methodical, and systematic approach to work.
  • Ability to adapt to evolving techniques and changing business challenges.
  • Full understanding of Google Search Console, Google 360 or GA4.