Find anything about our products and services, search for documents, information on quotes, premiums, discount and renewing your policy.

Cookie Policy

Protecting our customers is at the core of what we do here at Liberty Insurance. Ensuring our customers’ personal data is safe, is no different. We use cookies on our websites to improve customer experience. In this Cookie Policy, "Liberty" means Liberty Insurance. By accessing and using this Liberty website (the "Site") you indicate that you accept Liberty’s use of cookies in the manner as described in this policy. In this Cookie Policy, when we refer to "Liberty" we mean, Liberty Seguros Compania de Seguros Y Reaseguros S.A., with its address at Paseo de las Doce Estrellas 4, 28042 Madrid, Spain, registered as a branch in Ireland (as Liberty Insurance) with Irish branch number 904632 and branch address at Dublin Road, Cavan, Co. Cavan, Ireland.

1.0 What are cookies?

A cookie is small text file sent from a website and stored on your computer or mobile device. Almost all websites use cookies and they have several different functions. The main purposes for cookies are to:

  1. Allow the site to function correctly and to help keep it secure.
  2. Make the site easier to use by remembering information that you've entered, to recognise you as a site user and to personalise your visit.
  3. Collect basic information about the way you have used the site.

The cookies make sure you receive the most relevant information from Liberty. They may also allow Liberty to record additional information on the webpages you have visited and the contents of those webpages, any information you input, your time of visit, how did you arrive at the webpages and related session information, your requested page, web browser type, etc.

2.0 Do we use Cookies and how do we use them?

Yes. Liberty uses this information to better understand website usage in the aggregate so that we know what areas of our website users prefer. This information is stored in log files and is used for statistical reporting and in limited circumstances to prevent fraudulent claims.

3.0 Cookie classifications

We use two classifications of cookies:

  • Cookies that are defined as “strictly necessary” are required to help keep data safe. They allow you to move between different pages on our site. They also help to keep your details secure
  • Cookies that are defined as “not strictly necessary”. This type of cookie helps us improve the performance of our site. They tell us how pages are used, which ones are commonly viewed and help us piece together a full picture of a typical customer journey through the site. They also tell us if any errors occur.
  • There are three types of cookies on our websites, which fall under the above two classifications:
  1. Session cookies
  2. Persistent cookies
  3. Third party cookies

4.0 What type of Cookies do we use?

4.1 Session cookies

A session cookie exists only while the user is reading and navigating the website. Session cookies enable users to carry out essential tasks on our site, without them, the site will not function correctly. This type of cookie expires as soon as you exit the browser you are using to view our website.

4.2 Persistent cookies

A persistent cookie will outlast a user's session. This could be used to record a vital piece of information such as how the user initially came to this website, or to record details about the last browsing session on the site. For this reason persistent cookies are also called tracking cookies.

4.3 Third party cookies

Third party cookies are not related to or controlled by Liberty. Third party cookies are used by our business partners, e.g. Google Analytics. Google Analytics tracking (and most web tracking software) uses cookies in order to provide meaningful reports about site visitors.

Liberty monitors this information to gather data about repeat visitors to our site and their user experience. This helps us ensure that improvements are consistently made to our sites based on your experiences. Google also reserve the rights to the data collected.

The Google Analytics features implemented by Liberty Insurance include Remarketing and Double Click. These tools are used to advertise online, where the information obtained is used to inform, optimise, and advertise based on past visits to our site. These advertisements may be shown on sites across the Internet.

This Site may link through to third party websites [including websites of companies within the Liberty Mutual Insurance group] which may also use cookies over which Liberty has no control. Liberty recommends that you check the relevant third parties’ privacy policies for information about any cookies that they may use.

5.0 Essential Cookies

Some cookies are essential in order for users to use the websites. These are not stored in your computer or mobile device and they do not contain any personal data. You can delete these cookies however the site may not function appropriately.

Here is a list of essential cookies:




 Session cookies

These assist with the onsite customer experience and alert us of any issues that customers might be experiencing. They expire when you terminate the browser session.



A cookie used to manage the onsite customer experience, via a tool called Tealeaf. We use the tool to alert us of site problems and for reporting purposes.



Facilitates the displaying of the cookie policy prompt.

 1 year


Utilised in maintaining session persistence on Liberty Insurance hardware infrastructure.



Security cookie.



Facilitates easier re-access to existing insurance quotes.

 1 year

6.0 Non-essential cookies

These cookies are usually supplied by our business partners and help provide information relevant to you as well as for analytical purposes. Here is a list of non-essential cookies:





Variation testing tool used to deliver different versions of pages to customers during sessions.

1 year

DoubleClick cookies

DoubleClick cookies are used for the function of serving digital advertisements on other websites.  Some web pages on our website may include electronic images denoted as tags, pixels or transparent GIFs.  Said tags enable us to track user interactions on these pages and generate behaviour reports around completed interactions.

2 years

Google Analytics cookies

Google Analytics is a simple, easy-to-use tool that helps website owners’ measure how users interact with website content. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. The Google Analytics JavaScript libraries use HTTP Cookies to "remember" what a user has done on previous pages / interactions with the website.
Used to throttle request rate.

2 years

Facebook cookies

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

3 months

YouTube Cookies

YouTube Cookies tries to estimate the users' bandwidth on pages with integrated YouTube videos and stores the user's video player preferences using embedded YouTube video.

179 days

Marketing Cookies

Turn Cookies - Used to deliver online ads and report on their effectiveness.

179 days


Circulator cookies are used to measure the effectiveness of email marketing campaigns.



This is a single third party cookie which allows our webchat platform to identify and track visitor between page navigations and after the browser closes/reopens

365 days


K2C cookies are used for our Webchat service to identify what pages customers have engaged in a chat, which versions of icons they have seen, and to set a unique visitor ID.


Surveying cookies

Qualtrics facilitates the promoting of website feedback surveys and dynamic content; e.g. site history session, prevent repeated display, sampling sizes.


Acquia Lift

Liberty Insurance use Acquia Lift to personalise the customer journey including real-time personalisation across any device.

Cookie Name




This cookie is used to store the tracking cookie expiration value.

13 months


This cookie is used to associate a visitor with their profile by randomly generated person identifier.

13 months


This cookie is used to act as a touch identifier.

30 minutes after the last page view

Analytical Cookies

Cookie Name




   Used to know the origin of the traffic campaign. 


7.0 Opting out of Acquia Lift Personalisation Cookie

To opt out of a personalised website experience, please click here.

8.0 Changes to our Cookie Policy

From time to time, we may need to change this Cookie Policy. For instance, we may need to do so to reflect any changes in technology or legislation or our data use practices. Any updates or changes that may affect how we use cookies or how you as a user can manage cookies will appear in this Policy. We encourage you to periodically review our Cookie Policy to determine the current policy in force as the updated version applies to each use of this Site.

9.0 Additional Information

For more information on cookies and cookie legislation, please visit the following sites:

Most web browsers give you some control over cookies through the browser settings. However, turning cookies off may interfere with your browsing experience.

For instructions on how to manage and disable cookies, see the privacy and help documentation of your specific browser’s website. If you use more devices and/or browsers you will need to disable cookies on each device and on each browser separately.

10.0 How to Delete, Block or Accept Cookies

How to manage and disable cookies on popular browsers:

Google Chrome

  • open Chrome
  • At the top right, click More
  • Click More tools > Clear browsing data
  • At the top, choose a time range. To delete everything, select All time
  • Next to "Cookies and other site data" and "Cached images and files," check the boxes
  • Click Clear data

Microsoft Edge

  • Open Microsoft Edge
  • Click on More options (… symbol) on the top right corner of the browser.
  • Select Settings from the drop down menu.
  • Click on Choose what to clear under Clear browsing data.
  • Check the Cookies and saved website data (and any other data you want to clear) and click onClear button.

Mozilla Firefox

  • Click the menu button and choose Options
  • Select the Privacy & Security panel
  • In the Cookies and Site Data section, click Clear Data
  • Remove the check mark in front of Cookies and Site Data
  • With Cached Web Content check marked, click the Clear button
  • Close the about:preferences page
  • Any changes you've made will automatically be saved

Microsoft Internet Explorer

  • In Internet Explorer, select the Tools button, point to Safety, and then select Delete browsing history.
  • Choose the types of data or files you want to remove from your PC, and then select Delete.

Apple Safari

  • In the Safari app on your Mac, choose Safari > Preferences, click Privacy, then do any of the following:
  • Block cookies: Select “Block all cookies”.
  • Remove stored cookies and data: Click Manage Website Data, select one or more websites, then click Remove or Remove All.
  • See which websites store cookies or data: Click Manage Website Data.

For more information about how to manage cookies, including opting-out of different types of cookies please visit:

11.0 Contacting Liberty

If you have any questions, comments and requests regarding this cookie policy, please contact us at

Last modified by Liberty Insurance on 18 February 2019.