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Liberty Insurance's customers donate €1.85 million to Irish frontline charities fighting COVID-19

This donation is part of Liberty Insurance's '€5 million Motor Policy COVID-19 Relief Fund' - Closed since 31st July

Liberty Insurance is donating €1.85 million on behalf of its customers in Ireland to its three Irish charity partners, ALONE, Barnardos and Pieta. The three charities will each receive over €618,000 toward their frontline efforts in the fight against COVID-19. 

In June, we activated the €5 million Motor Policy COVID-19 Relief Fund, offering relief to our eligible motor insurance customers on their existing premiums to the value of 15% of their premium for two months, subject to a minimum amount of €10. Customers were given the option of directly claiming the premium relief through a ‘cash equivalent voucher’ for SuperValu or Circle K, or alternatively, they could request that Liberty donate the relief to one of our three charity partners working on the front-line in the fight against COVID-19. 

The fund closed on July 31st 2020 and was part of Liberty Insurance’s wider response to COVID-19. Other measures include greater flexibility on payment terms for motor and home insurance premiums, Liberty’s ‘House the Heroes’ partnership with Daft.ie to provide much needed accommodation for doctors and nurses on the COVID-19 frontline, and at European-level, Liberty Insurance has made a €250,000 donation to Doctors Without Borders and The Red Cross. 

Tom McIlduff, CEO of Liberty Insurance said: “Every time we make a decision at Liberty, our guiding principle is to do the right thing, and to put our customers and employees first.  We recognise that the last eight months has proven extremely challenging for many of our customers, but also for wider society as a whole.

“Our charity partners ALONE, Barnardos and Pieta have played a critical role in supporting many of the most vulnerable people in society through the Pandemic, particularly vulnerable children and their families, individuals at risk of social exclusion and those with mental health challenges.  Arguably, their work has never been more important. However, like so many other sectors, they have taken a major financial hit in recent months and have seen many of their core fundraising activities undermined, disrupted, or even cancelled.   

“Thanks to the kindness of our customers in choosing to donate their motor policy relief, we are pleased to be able to make even a small financial contribution toward supporting the vital services our three charity partners provide within the community.  We will continue to explore other ways of supporting our customers, colleagues and charity partners through this challenging time.”

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