Content Specialist (9 month Fixed Term Contract)

Job Title: Content Specialist

Division: Strategy & Transformation

Reports to:  WEM Brand Manager

Location: Digital Working Model (primarily remote working with option of spending 2 days per week in office location – Dublin or Cavan)

Key Tasks & Responsibilities

  • Implement content strategy throughout websites building on existing foundations including Tone of Voice, Brand guidelines, Information Architecture, multi-media, conversion content.
  • Devise a web content strategy and calendar that aligns with and delivers the WEM strategy. Create engaging, informative multi-media content. Own and manage the websites which deliver our brand to our customers and intermediaries.
  • Write, review, edit and approve content as required across all Liberty assets.
  • Ensure all content published on Liberty assets meets our values, brand guidelines, regulatory and customer fairness needs.
  • Make content updates and create new pages in CMS, and review and optimise processes around content requests, development, and website updates.
  • Make document updates and create new documents as required, and review and optimise processes around document requests, development, and updates.
  • Recommend and manage implementation of changes to website Information Architecture based on optimal CX.
  • Research, review and onboard new vendor, agencies and tools as required for website optimisation.
  • Identify bugs and issues impeding the customer journey through the website.
  • Regularly analyse and report on website and communication performance.
  • Work across the marketing teams to develop and execute the communications roadmap.
  • Support  the  Brand  team as  required in  all  brand  campaigns,  ensuring  integrated  marketing communications across media.
  • Support Traditional Distribution sales team to coordinate and deliver marketing contentrelated to events campaigns and other initiatives.
  • Create  content  for campaigns,  events,  engagement  actions  and  communications  plans,  ensuring process efficiency and effectiveness.
  • Work  collaboratively  with  our  internal  partners  (Analytics,  Digital,  Brand,  Sales,  Call  Centre, Telemarketing, IT teams, etc.), to ensure campaigns and events are implemented.
  • Brief and manage external marketing vendors, and technology partners to ensure optimal content for campaigns and events.
  • Bring SEO best practice into the web structure and content.
  • Control assigned budget.


  • Business-related 3rd level qualification ideally in a Marketing discipline or equivalent relevant experience.
  • Demonstrable experience in content management and a passion for digital innovation and consumer marketing.

Knowledge & Experience

  • 1-2 years' experience in a similar marketing role.
  • Keep up to date on marketing trends and have good understanding of marketing principles.
  • Knowledge and understanding of insurance sector and regulatory environment are an advantage.
  • Strong personal organisation and project management abilities.
  • Excellent communication skills.
  • Experience  in  content  management  development  and  implementation  across  copy, design,and multi-media.
  • Knowledge  of  SEO  and  experience  in  implementing  best  practice  SEO  as  part  of  a  content strategy.
  • Proficiency in MS Office products (Word, Excel, PowerPoint).


  • Ability to work individually or as part of a team.
  • Strong influencing and negotiation skills.
  • Problem solving.
  • Flexible approach with ability to work on own initiative and with strong focus on delivery and quality.
  • Comfortable with a tight delivery schedule.

Please submit your application to:

Liberty Insurance/Liberty Seguros is an equal opportunity employer.