Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Division: Strategy & Transformation

Reports to:  Digital Acquisition & Performance Manager Digital Working Model

Location: (primarily remote working with option of spending 2 days per week in office location – Dublin or Cavan)

Key Tasks & Responsibilities

  • Creation, management, and optimization of the digital marketing plan with agency partners (Search, Display, Partnership, Social Networks, SEO) aimed at attracting online customers.
  • Analyze and propose improvements for better performance of owned platforms to reduce the rate of abandonment, session time, pages visited, etc., all aimed at increasing conversion.
  • Design, implementation, and monitoring of Campaigns.
  • Daily, Weekly and monthly reports of the results of the implemented actions.
  • Coordination with other members of the wider strategy and transformation team, and other teams, to implement segmented and personalized campaigns.
  • Support to Acquisition Manager in the definition of the Global digital marketing plan(benchmark, proposals...).
  • Management of acquisition budget of Ireland.
  • Make the Media plan and control of correct implementations with adservers.


  • University Degree or higher preferably in Marketing, Business, Economics or similar.

Knowledge & Experience

  • 4+ years online expertise ideally in ecommerce or conversion focused marketing campaigns
  • Experience working in or with a dedicated performance marketing agency
  • Comfortable working towards specific targets (weekly, monthly, annual)
  • Comfortable working towards specific targets (weekly, monthly, annual)
  • Experience directing SEO, SEM, Email, Social Media, Partnership campaigns, with a clear results orientation.
  • Experience in optimization of landing pages and funnels.
  • High level of profiecency in digital analytics & marketing tools (GA, PowerBI, Supermetrics, Google 360).
  • Deep understanding of web principles usability, customer experience, digital marketing, social networking, information architecture
  • Proficiency in MS Office products (e.g. Word, Excel, PowerPoint).


  • Highly motivated to produce timely, insightful deliverables.
  • Ability to clearly communicate insights to both technical and non-technical audiences.
  • Ability to promote ideas/solutions with confidence, credibility, and sound business rationale.
  • Good communication and presentation skills.
  • Ability to work in a fast-paced environment, multitasking, and meeting multiple deadlines.
  • Ability to adapt to evolving techniques and changing business challenges.
  • Good interpersonal skills to work closely with other individuals/teams to achieve goals.
  • Seeks to maximise the benefits of a collaborative, team-focussed organisation.
  • High attention to detail and accuracy.
  • Demonstrable planning and organisational skills.
  • Ability to find creative solutions to problems.
  • Experience with automating processes.