Colleagues stacking hands together

Our Culture and Values

We are a century-old insurance company, and after all these decades of existence, we remain faithful to our principles.

We rely on our experience and determination to move forward while standing firm to our values: putting people first, acting responsibly, making things better, and being open and transparent

Our Principles

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We behave with integrity treating people with dignity and respect

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We attract, develop and engage talent by improving and innovating continuously 

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We deliver an exceptional customer experience

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We execute thoroughly and seek excellence

Woman smiling and speaking in a meeting room

Our People

Ask the CEOs of 10 successful organisations what the key to their success is, and 9 out of 10 will say it's their people. The other one might say it's the CEO. 

At Liberty Insurance, our people are most definitely the driving force behind our successes, and that's because we employ people who share our commitment to providing insurance the way it should be. 

Man in a meeting room using a white board to explain something to his colleagues

Our Culture and Values

Our values are at the heart of Liberty's brand and bring out the best in our people and empower them to help protect our customers every day. We behave with integrity.

We treat people with dignity and respect. And we aspire to do so differently than everyone else, with exceptional customer service.

Liberty creed carved in the headquarters wall

The Liberty Creed

"With our policyholders we are engaged in a great mutual enterprise. It is great because it seeks to prevent crippling injuries and death by removing the causes of home, highway, and work accidents. It is great because it deals in the relief of pain and sorrow and fear and loss. It is great because it works to preserve and protect the things people earn and build and own and cherish. Its true greatness will be measured by our power to help people live safer, more secure lives."